
Nozzad
Nozzad is an innovative, nozzle advertising unit attractive to a wide range of advertisers.
Nozzad is a nozzle advertising unit with integral splashguard and hinging lid. The one unit fits all ZVA nozzles using an adjustable clamping system. Nozzad is available in four standard colours, green, red, blue and black. Other colours can be supplied to order. Fuel grade identification or media company's contact details, can now be printed on to the splashguard leaving the complete window area free for the promotional message. Nozzad is available to purchase outright thus enabling you to place whatever message you wish into the unit, a system currently used by many international oil companies and independent media companies across the world.





Pump Equipment
Ward Lester group supply a diverse range of equipment and signage for fuel dispensers.
Ward Lester supply most (non-engineering) equipment for the UK forecourt pumps and islands, that is to say everything except the pumps, nozzles and hoses. Grade signalisation, splashguards, scuffguards, Pricelox, Out-of-Use covers, Pump crowners and fire buckets being some of the most popular lines. UK stocks of most of the most popular items are held in our warehouse in Welwyn Garden City for immediate despatch.










Bespoke Projects
With our many years of experience in the industry Ward Lester is able to offer a unique and comprehensive range of services, from initial site surveying, specifcation and production of materials and equipment, through to final installation.
As petrol retailers vie ever harder to increase their share of the UK fuels market they are turning increasingly to special forecourt marketing initiatives supported by innovative branding systems and décor. Ward Lester have led the way with their robust stanchion flag system and, more recently, large format semi-permanent banners up to 18m long have been used very successfully to reinforce the message.






Forecourt Advertising
It is generally considered that the premier areas for the placement of advertising on the forecourt are, at the entrance to the petrol forecourt, on the pump, or probably the most effective area of all, on the nozzle.
All major oil companies seek to maximise revenue generation in addition to their primary products , fuels and oils, with seasonal product offers such as; screenwash, antifreeze and BBQ charcoal. Alongside these products the retailers will frequently be seen to be promoting in-store products, 'meal deals' currently being one of the more popular ones. Typically, products and special offers will be advertised in many different formats, but, by far the most popular at the pump are, the nozzle advertising unit and pump crowner, and in-store the usual range of posters, showcards and suspended pos. Around the perimeter of the forecourt are also to be found both free-standing banners and more permanently fitted large format banners.

